In order to survive, today's retailer must offer services and products the top package stores cannot, and, in order to prosper, they need to provide a level of solution their customers cannot find somewhere else. Your competitors is tough however the little store has benefits to offer their clients the big guys cannot. The little merchant must figure out how to stand besides these big package stores
making use of their poor service and meager selection and turn their store into a vital resource their clients will go back sell to retail
over and over again.